Ever hear the saying a picture is worth a thousand words? Well that may be true, but if a picture is worth a thousand words then a video is worth a million. Captivating video content can attract people to your business faster than any other medium. This is especially true with native Facebook videos; this is because of Facebooks change in priority since they purchased Instagram. As a result of the Instagram purchase, Facebook has changed their algorithms to give preference to video content. This means that by virtue of the inner-workings of Facebook, any video you post is more likely to get exposure then a photo. Not only that, but video has proved time and time again to be more captivating than traditional pictures. Video content that does not need sound tends to be more engaging. The main reason for this is that if you are going through your news feed in public, you are not likely to turn on the sound to engage with the video.
Hope you’ve enjoyed this quick tip!