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  • There are many reasons why a business should have an online presence, this article will outline a few of them. For a more in depth look at how an online presence can positively impact your particular business, contact us today for a free consultation.

    • Innovative businesses have a higher chance of survival in the modern economy.
      1. With the aging baby boomer population and the arrival of the millennial generation, it is ever more important to stay relevant through an online presence. Millennials, more than any other generation before them, are more inclined to look online to find what they are looking for. Whether a millennial is looking for a small mom and pop shop, a non-profit or a large corporation, they are very likely to begin their search online.
    • If you do not have an online presence, you can bet that your competitors do.
      1. More businesses are going live on the internet every day, whatever your industry, you are sure to find a business that has embraced their online presence; if not you’re in luck because the first business in a given field to adopt an online presence typically gains a significant competitive advantage. That being said, it is never too late to get online, regardless of whether your competitors are online or not. There are always ways to make sure your business stands out from the rest.
    • Not having an online presence is costing your business some valuable leads
      1. People are becoming more and more impatient in this millennium. If they are not able to access the information they are looking for in a timely manner, they will move on, and quickly forget about your business. Being innovative and having an active online presence will draw business from a very diverse demographic. In addition to millennials being very technology savvy, older generations are also embracing technology more than ever.

    Here’s a quick experiment to help you determine the efficiency of your online presence. Do a quick Google search for your business’ category (hair dresser, carpenter, mechanic, etc.,) and see what comes up. If you do not see your business, chances are, you need to work on your online presence. If you’re convinced that you need to increase your online presence or if you would like to learn more about the benefits of growing your online presence, contact us for a free consultation and we will determine how we can help your business thrive.

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